How Resident Experience Can be Improved?
Improving resident experience is crucial for meeting resident retention goals in multifamily buildings. Aside from good amenities, practical designs, and attractive decor, most residents prefer living spaces that can ensure their well-being and foster a community sense. If you meet these expectations, they will be less likely to live.
How to improve the resident experience?
You can improve the resident experience by considering the various touchpoints that could impact the residents, starting from the leasing to the move-out process. Here are some of them:
Ensure a smooth move-in process
Residents are more likely to develop a positive impression of the living space if they can settle into their unit without facing any inconveniences. You can assist with this by asking them to download the community app before they move in, providing them with the contact numbers of the on-site team for move-in assistance, and appointing an on-site team member to offer a community orientation.
It can also help to provide them with a checklist and ask if they have any issues they would like you to resolve. You might also offer a gift to welcome them to their new homes, such as a gift card, a wine bottle, a flower bouquet, or a fruit basket.
Ensure well-maintained living spaces
Well-kept, pleasant-looking apartments with modern features and facilities can improve the resident experience. You want the living space environment to be visually appealing so that residents take pride in their living quarters and have positive feelings when they walk through other areas of the building complex. You can make life easier for the residents by providing fast Wi-Fi, SMART home technology, convenient package deliveries, and access to community areas.
Encourage a strong sense of community
A strong, engaged community can improve the resident experience. Most people prefer to live in places with a friendly atmosphere and where they are likely to cultivate friends. They are more likely to renew their leases if they feel they are part of the community and get along with and trust their neighbors. You can help them develop an emotional connection with the community by organizing community events that enable people to get together and socialize with each other. For example, you can have BBQs, book clubs, sewing clubs, gardening clubs, or yoga classes.
You can have community apps where residents can get news, share information, and communicate with each other. You can host events on Christmas and other festive occasions. You can partner with local businesses to offer residents various essential services such as laundry, dry cleaning, pet sitting, food delivery, and so on.
Improve communication and maintenance services
Being able to contact the on-site community manager easily about any maintenance issues and get a quick response is important for improving the resident experience. You can undertake regular maintenance work to ensure the minor issues don’t escalate and send periodic messages to residents to inquire if everything is in functional order. You can also keep residents updated about the repair work on the community app.